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I’m brand + digital content designer who's spent 6+ years building brands that make complex things feel human and accessible, and I used to be terrified of Investing.
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As a new investor this year, I experienced firsthand how Wealthsimple removes the intimidation that comes with finance. ETFs, TFSAs, and investing in general used to feel overwhelming… but your app made it approachable, intuitive, and even fun!
This gives me a unique perspective for your design team: understanding how thoughtful design helps new users feel safe, confident, and excited to invest.
Through my work in branding, content creation, and visual storytelling, I’ve learned how to make complex ideas feel simple and engaging — similar to how Wealthsimple turns intimidating financial concepts into approachable experiences.
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See News Articles: https://www.nsnews.com/highlights/metro-vancouver-bc-brewery-field-house-augemented-reality-beer-5386689
https://www.beermebc.com/reviews/field-house-dark-cherry-sour/
See Instagram Video Here 👉 https://www.instagram.com/reel/CcYRjgiJXqq/
Projects like Ranchwise strengthened my ability to build clear, memorable brand systems, something Wealthsimple excels at. I love creating visual worlds that feel trustworthy, and human.
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See More On My Website: https://sheamilnedesign.squarespace.com/ranchwise-portfolio